CATalyst initiative gets revenue purring
December 16, 2011
Cat Friendly Practice Makeovers get Revenue Purring
(ANNAPOLIS, Md.) Dec. 13, 2011— A pilot program transforming “ordinary” veterinary practices into “more cat-friendly practices” saw the best-performing and most engaged practices achieve an increase between 14% and 33% in feline revenue after only a few months of participation. Practices participating in the pilot program compared revenue and feline invoices from the same time period (May through September) during the previous year (2011 versus 2010). Preliminary results of the “Cat Friendly Practice Makeover” were released at last month’s annual board and sponsor meeting of the CATalyst Council in San Francisco. CATalyst Council is a national initiative comprised of animal health and welfare organizations working on behalf of cats. Full results from the program will be released early next year.
The board renewed its confidence in this initiative, as well as the others spearheaded by CATalyst. Board members voted to expand the Cat Friendly Practice Makeover in 2012, as well as roll out a new initiative, “Top to Top,” a pilot program designed to build coalitions and strengthen relationships between animal care and control agencies and veterinarians in local communities across the nation.
“2012 will be a busy and exciting year for CATalyst Council,” said CATalyst Board Chair Dr. Alexis Nahama. “ We are looking forward to proving, through measurable means, that we can make life better for cats across the county, not only through better healthcare (as we did this year), but also by helping all sides of the ‘animal care world’ improve ways to work together in finding them good homes.”
The board also re-established its commitment to the organization by voting to retain Dr. Nahama, Vice President of Marketing at VCA Antech, as chair. Bill Lopez , Vice President, US Pets Marketing at Merial, was elected vice chair, Dr. Karen Felsted, CEO of Felsted Consulting, was retained as treasurer, and Jan McHugh-Smith, President and CEO of the Humane Society of the Pikes Peak Region, was elected secretary. All other members of the board chose to continue their involvement with the organization.
“We’re very encouraged by the vote of confidence that the board has given us through its continuing commitment to CATalyst Council, and we are truly lucky to have such a talented group of individuals come together to elevate the status of the cat nationwide,” said Dr. Jane Brunt, CATalyst Council executive director. “I am looking forward to furthering the mission of the organization through our new and improved initiatives in 2012.”